QuickBooks is the accounting software most U.S. small businesses know by name, but reliable numbers about it are scarce — most "QuickBooks stats" online are unsourced. The only authoritative figures are the ones Intuit reports itself, so those are the only ones on this page.
The QuickBooks and Intuit figures
The figures below come from Intuit's fourth-quarter and full-year fiscal 2025 results — the numbers Intuit reports to its shareholders and the SEC for the fiscal year that ended July 31, 2025. QuickBooks is reported inside the Global Business Solutions segment, and the "Online Ecosystem" line within it is the portion driven by QuickBooks Online and related online services.
| Metric | Figure | Source & period |
|---|---|---|
| Intuit total revenue | $18.8 billion (up 16% year over year) | Intuit FY2025 results, fiscal 2025 |
| Global Business Solutions revenue (contains QuickBooks) | $11.1 billion (up 16% for the year) | Intuit FY2025 results, fiscal 2025 |
| Online Ecosystem revenue (QuickBooks Online and related) | $8.3 billion (up 20%) | Intuit FY2025 results, fiscal 2025 |
| QuickBooks Online Accounting revenue growth | Up 22% for the year | Intuit FY2025 results, fiscal 2025 |
| Online Services revenue growth | Up 19% for the year | Intuit FY2025 results, fiscal 2025 |
| Intuit customers worldwide (all products) | Approximately 100 million | Intuit FY2025 results, fiscal 2025 |
Statistics verified: July 2026 · re-verified quarterly against source
Read together, these figures describe a large, still-growing online accounting business: QuickBooks Online Accounting revenue rose 22 percent for the year, and the broader Online Ecosystem it anchors reached $8.3 billion. The 100 million customer figure is Intuit-wide — it spans TurboTax, Credit Karma, and Mailchimp as well as QuickBooks — so we present it as an Intuit total, not a QuickBooks user count, because Intuit does not state a single public QuickBooks-only subscriber number in this release.
What we deliberately leave out
We do not publish a QuickBooks "market share" percentage, a QuickBooks-versus-competitor user ratio, or a single QuickBooks Online subscriber count, because Intuit does not state those figures in the filings we cite and the third-party versions are almost never sourced. That gap is honest: an accurate blank is better than a confident guess. If Intuit reports a QuickBooks-specific subscriber figure in a future filing, it will appear here with its fiscal year attached — and not before.
The reason this matters for your books is the same reason it matters for a statistic: a number is only as good as the source you can trace it to. When we review a QuickBooks file, we report what the data actually shows, cite where each figure comes from in your own ledger, and never fill a gap with an estimate dressed up as a fact.
Want the same sourcing discipline on your own file? Start with a free QuickBooks review, or read the plain-English reference docs.